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6 min read.

What Is Fleet Asset Tracking?

Feb 15, 2024 9:47:00 AM

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What is fleet asset tracking? An asset tracking management system is used to monitor, manage, and optimize fleets of vehicles and equipment. By providing real-time insights into asset location and performance, fleet asset tracking helps businesses improve their bottom line, reduce operational costs, improve security, and deliver better customer service. By understanding the key components and benefits of asset tracking as well as the different truck fleet asset management systems available, you can ensure optimal performance of your fleet vehicles.

Why is a fleet and asset management system important?

In the transportation industry, asset tracking is essential for fleets. Logistics and transportation jobs are driven by tight delivery deadlines and a constant need to lower operational costs while improving service quality. Fleet asset tracking systems can help address these priorities by offering real-time data and insights, empowering businesses to make informed decisions for successful operations.

How do asset tracking and management systems help business operations?

Asset fleet management systems play a huge role in improving business operations. By monitoring and maintaining assets like equipment, vehicles, and inventory, companies can streamline their operations in several ways. A fleet and asset management system helps reduce downtime by making sure that assets are in good working condition through regular maintenance and timely repairs, minimizing disruptions to production or service delivery. It also helps with fleet expense management by preventing unnecessary purchases or replacements of assets that are underused. Additionally, asset tracking provides better visibility into asset location, usage, and lifecycle, which can improve decision-making, resource allocation, and inventory management. Overall, effective asset tracking and management can improve productivity, lower operational costs, and contribute to the long-term sustainability and growth of a business.

How does vehicle asset management work?

Fleet asset tracking systems consist of three components: hardware, software, and connectivity. Here's how they work together:

  • Hardware: Tracking devices are installed in each vehicle or asset within the fleet. These devices collect data, including GPS coordinates, engine diagnostics, fuel consumption, and more. Advanced sensors may also be used to monitor temperature, humidity, or cargo conditions, depending on the industry's specific needs.
  • Software: The data collected by the hardware is transmitted to a central software platform. This software processes the information and presents it in a user-friendly dashboard or application. Users can access this interface through a web browser or a dedicated mobile app.
  • Connectivity: The tracking devices rely on cellular, satellite, or other wireless technologies to transmit data to the central software. This ensures that businesses can access real-time information even when assets are on the move.

Once the data is aggregated and processed, fleet managers and operators can gain valuable insights into their assets' performance, location, and overall health. This information can be used to make informed decisions, improve efficiency, and refine customer service.

Benefits of Fleet Asset Tracking

Now that you understand what is asset tracking and how it works, let’s look at the different ways that fleet asset tracking can benefit businesses across different industries:

Improved Asset Visibility

One of the main advantages of asset tracking is the ability to gain real-time visibility into the location and status of each asset. Whether it's a delivery truck, construction equipment, or container ship, knowing where your assets are is always invaluable. This visibility allows for better resource allocation, reduces the risk of theft or loss, and helps operators know that assets are being used optimally.

Better Asset Security

Asset tracking provides an added layer of security for valuable assets. If theft or unauthorized use happens, then a fleet asset tracking system can immediately alert the owner. Fleet tracking systems can act as a deterrent to potential thieves.

Cost Reduction

Fleet asset tracking can also lead to significant cost savings. By monitoring fuel consumption, route efficiency, and maintenance needs, businesses can reduce fuel expenses, reduce wear and tear on vehicles, and avoid costly breakdowns. It also allows for better insurance management, as some providers offer lower premiums for vehicles equipped with tracking systems.

Increased Efficiency

Asset tracking plays a huge role in achieving the best efficiency for your operations. Managers can use the data collected to optimize routes, reduce idle time, and ensure that assets are used to their fullest capacity. This leads to improved delivery times, lower operational costs, and happier customers.

Maintenance Optimization

Proactive fleet maintenance is crucial to extending the lifespan of vehicles and equipment. Fleet asset tracking systems can monitor engine diagnostics and other performance metrics in real-time. When anomalies are detected, maintenance alerts can be sent, allowing businesses to address issues before they become costly breakdowns.

Compliance and Accountability

In industries where compliance with regulations is crucial (like transportation and logistics companies), asset tracking can help ensure that vehicles and drivers follow legal requirements. It also provides a record of driver behavior, promoting accountability and safety.

Data-Driven Decision-Making

Data is a powerful tool for making informed decisions. Fleet asset tracking systems provide data that can be analyzed to identify trends, improve operations, and plan for the future. Whether it's updating routes, expanding the fleet, or adjusting staffing levels, data-driven decisions lead to better outcomes and a successful business.

Customer Satisfaction

Customers today expect transparency and reliability. Asset tracking allows businesses to provide real-time updates on delivery or service times, which can lead to higher customer satisfaction and loyalty.

Truck Fleet Asset Management Systems

If you’re looking for some commercial vehicle asset management systems for your fleet, then you should consider some of the options below:

  • Verizon Connect: Verizon Connect offers a comprehensive fleet management platform that includes GPS tracking, telematics, and driver behavior monitoring.
  • Geotab: Geotab specializes in telematics solutions with a focus on vehicle tracking, driver safety, and data analytics.
  • Samsara: Samsara provides an integrated platform for fleet management, offering real-time GPS tracking, dashcams, and IoT sensor capabilities.
  • Teletrac Navman: Teletrac Navman offers fleet tracking and management solutions, including GPS tracking, compliance management, and asset monitoring.
  • Fleet Complete: Fleet Complete provides a range of fleet management solutions, including real-time tracking, ELD compliance, and asset tracking.
  • KeepTruckin: KeepTruckin offers a platform for fleet management, ELD compliance, and asset tracking, designed for trucking companies.
  • CalAmp: CalAmp offers telematics and asset tracking solutions for various industries, including transportation, construction, and agriculture.
  • Omnitracs: Omnitracs provides fleet management and asset tracking solutions with a focus on transportation and logistics companies.

As you evaluate fleet asset management systems, consider different trucking fuel cards that can integrate with your system or align with your information management needs. P-Fleet's fuel cards offer several management benefits that significantly help with fleet operations. First, these cards provide an efficient and cost-effective solution for businesses looking to control and monitor fuel expenses. Transaction monitoring and reporting enable comprehensive insights into fuel consumption patterns and identify any irregularities or unauthorized usage in vehicles. Level III data is included with each purchase which shows the transaction date, time, dollar amount, location, gallon amount, odometer reading, and vehicle and driver information. This data can further help with vehicle and driver monitoring. P-Fleet's cards also offer access to a commercial fueling network, allowing drivers to fill up at over 3,000 discount locations.


Fleet asset tracking is an imperative tool for businesses across industries that rely on or provide transportation. It helps organizations improve their operations, reduce costs, tighten security, and improve customer satisfaction. By using the power of real-time data and insights, fleet managers can make informed decisions that drive efficiency and profitability. As fleets continue to power our economy, fleet asset tracking remains an essential tool for ensuring asset reliability and productivity. Now that you know what is fleet asset tracking and how to approach it, you’re ready for the challenges of modern fleet management.

Read the Definitive Guide to Truck Fleet Management →

Kira Odlozil

Written by Kira Odlozil

Based in San Diego, CA, Kira Odlozil is the Digital Content Coordinator at P-Fleet. She writes about fuel management, the trucking industry and business-related topics. When Kira isn’t writing, she’s cooking up new recipes, doing yoga, traveling or all of the above.